We made some much-needed updates to the online store today. The store runs on an e-commerce package called Zen-Cart. And while we have nothing but praise for the flexibility of their software, the number of options are daunting. As we prepare for our next set of marketing campaigns, it seemed important to have the store looking as sharp as possible.
We changed out the header graphic and tightened up the top half of the page. We also made some headway with the meta-tags and copy on the home page.
Next up on the to-do list are new buttons, faster loading images, improved navigation and hopefully somewhat smoother check-out. Online stores are just like "real" ones. There is always something to straighten up and improve. And when your name is EZ Clean Paint Brush, you gotta look slick!